급진적 기술의 도입과 확산 과정에 관한 연구:전기자동차 사례를 중심으로

This study addressed the issue of technology diffusion through EV transition. Currently, the prevailing perspective on the diffusion of technology focuses on the inclinations and choices of adopters and corporate strategies in the market. In contrast, this study examined the issue from the perspective of socio-technical system to understand how EVs interacted with and co-evolved with the internal combustion engine-centered social orders. The results are as follows: The government and manufacturer introduced EVs to comply with environmental regulations and to compete globally. The market-oriented distribution strategy led to frictions with the existing social orders. In the process of technology diffusion, numerous elements that could not be reduced to the product market, such as charging, maintenance, safety, and culture, were involved and acted as obstacles to diffusion. As technology is introduced, new problems arise, and the process of solving them persists to this day. This study confirmed that the market is not isolated; it’s surrounded by various institutions, objects, and human actors. Additionally, technology diffusion should be understood as a broad concept that encompasses social diffusion beyond market diffusion, and a holistic approach is needed in our transition strategies and methods.