사회적 기업가적 지향성(SEO)과 기업가적 브리콜라주: 사회적 기업의 성과에 미치는 영향

This study investigates the role of entrepreneurial bricolage as a pivotal entrepreneurial mindset for social enterprises facing challenges in resource mobilization. It empirically explores how bricolage acts as a mediating factor in the relationship between social entrepreneurial orientation (SEO) and the economic and social performance of social enterprises, building upon existing research that underscores the significance of SEO. To address this research objective, the study utilized structural equation modeling to analyze both the direct effects of SEO and bricolage on the economic and social performance of social enterprises, as well as the mediating role of bricolage in the relationship between SEO and these performances. The results indicate that SEO does not exert a significant impact on the economic performance of social enterprises but does have a direct effect on enhancing social performance. Furthermore, SEO influences bricolage, which, in turn, positively affects both economic and social performance. Additionally, the economic performance of social enterprises was found to positively impact their social performance. This paper elucidates the specific pathways and mechanisms through which SEO influences social enterprise performance via bricolage and demonstrates that the application of bricolage in resource mobilization activities effectively improves both the economic and social performance of social enterprises.