항공사 ESG 경영인식이 공중관계성, 기업이미지, 취업기업 선호도에 미치는 영향

The purpose of the study is to examine how ESG management perceptions for airlines impact organization-public relationship, corporate image, and job preference, and to suggest directions for effective recruiting for airlines. A survey was conducted on university students enrolled in four-year universities, and an empirical analysis was conducted based on a total of 450 effective samples. Frequency analysis was conducted to understand the characteristics of the sample, and exploratory factor analysis to measure the validity and reliability of the measurement tool was conducted. Further, path analysis to verify the hypothesis was performed. The study found that social responsibility(S) and governance(G) factors among ESG perceptions had a positive (+) effect on the public relationship, but environment(E) factor was not significant. On the other hand, in the corporate image, only the governance factor among ESG perceptions was found to have a significant positive(+) effect. In addition, it was found that the public relationship had a positive effect on corporate image and job preference, and corporate image also had a significant positive(+) effect on job preference. This study is significant in that it examines how airlines’ ESG management can play an important role in securing human resources and provides implications on how to increase job preference and ultimately promote hiring of excellent personnel in consideration of the relationship with University students preparing for airline recruitment.