초기 창업자의 창업멘토링 기능이 창업의도에 미치는 영향:창업기회인식이 조절하는 기업가지향성의 매개효과

This study introduces networking functions, communication functions, and motivation functions as sub-variables as components of entrepreneurship mentoring functions. We examine the mediating effect of entrepreneurial orientation controlled by by entrepreneurship opportunity recognition when these functions affect entrepreneurship intention. Early founders within 3 years of founding in the metropolitan area, such as Seoul, Gyeonggi, and Incheon, are the subjects of the study. The collected questionnaire was analyzed with 264 valid samples. The research results are as follows. First, the mediating effect of entrepreneurial orientation was analyzed when the entrepreneurial mentoring function affects the entrepreneurial intention. As a result, it was revealed that networking function, communication function, and motivation function, which are independent variables, have a positive effect on entrepreneurial intention, which are dependent variables, and entrepreneurial orientation, which is a parameter, respectively. In addition, it was found that entrepreneurial orientation has a positive effect on entrepreneurship intention, and that entrepreneurial orientation has a partial mediating effect when the entrepreneurship mentoring function affects entrepreneurship intention. Second, the moderating effect of entrepreneurship opportunity recognition was analyzed. As a result, the entrepreneurship opportunity recognition significantly controlled the effect of entrepreneurial mentoring function on entrepreneurial orientation. Third, when the entrepreneurship mentoring function affects entrepreneurial orientation, the interaction effect of entrepreneurial opportunity recognition was analyzed. As a result, when entrepreneurship mentoring functions such as networking functions, communication functions, and motivation functions show interaction effects with entrepreneurship opportunity recognition, the entrepreneurship mentoring function has a significant effect on entrepreneurship intention. The positive results of this study on the effect of entrepreneurship mentoring function on entrepreneurship intention have contributed to providing an opportunity for mentors with abundant knowledge and know-how to present successful start-up directions to early start-ups preparing for start-ups. In a series of processes of achieving planned and intentional actions, that is, entrepreneurship intention, it is believed that it can give implications for establishing a strategic direction for effective entrepreneurship mentoring in the future based on the results of this study.