조직 구성원의 ESG경영활동인식이 혁신적 업무행동(IWB)에 미치는 영향: 컴패션(Compassion)의 매개효과와 디지털 역량의 조절효과

This study empirically examines the relationship between employees' perceptions of ESG (Environmental, Social, and Governance) management activities and their innovative work behavior (IWB), focusing on the mediating role of compassion and the moderating effect of digital competency. As digital transformation, ESG management, and innovation have become essential strategies for organizations aiming for sustainable growth, understanding how employees perceive these initiatives has emerged as a critical research topic for the successful implementation of ESG strategies. The study found that employees with a positive perception of ESG management activities are more likely to engage in innovative work behavior, with compassion playing a key mediating role in this process. Compassion was found to contribute to innovative work behavior by fostering an attitude of understanding the pain and difficulties of colleagues and seeking to solve problems. As a result, employees who have a positive perception of ESG activities experience higher levels of compassion, which in turn leads to increased innovative work behavior. Furthermore, digital competency was identified as a significant moderating factor in the relationship between ESG management perceptions and innovative work behavior. The results indicate that employees with higher levels of digital skills tend to strengthen the positive influence of ESG management perception on innovative work behavior. Particularly, individuals proficient in digital tools demonstrated an enhanced ability to gather and analyze information and generate new ideas, thus promoting innovative behaviors aimed at problem-solving. The study emphasizes that organizations can foster compassion among employees by fully integrating ESG management, with digital competence acting as a crucial facilitator. Compassion promotes a cooperative attitude among employees, supporting the effective execution of ESG management activities. Furthermore, digital competence serves as a critical catalyst in the rapidly evolving digital landscape, aiding the achievement of ESG goals and contributing to the organization’s competitive edge. Therefore, organizations should focus on enhancing both compassion and digital competence as part of their strategy to promote innovative work behaviors grounded in ESG management. This study empirically demonstrates the positive impact of ESG management perception on innovative work behavior and suggests that ESG management goes beyond regulatory compliance to become a strategic driver for organizational competitive advantage.