창업 시기를 고려한 비즈니스 모델 가이드라인에 관한 연구 : 디자인 전문회사 창업자를 중심으로

Purpose The purpose of this study is to provide guidelines for business models when establishing a design company, based on the career stages of design-related entrepreneurs. Methods Through literature review, the study examined career development theory and business models. It classified the timing of design startups into four categories and conducted in-depth interviews with a total of eight individuals. By comparing the differences in business success between young and middle-aged entrepreneurs, the study presented eight key values to consider when starting a design-oriented company. Results The study found that there were differences in business models between young and middle-aged entrepreneurs, depending on their career stages. Based on the research findings, eight key values to consider when establishing a business model for a design company were identified: ‘revenue structure,’ ‘customer segmentation,’ ‘competitive advantage,’ ‘company operation,’ ‘long-term growth strategy,’ ‘business risk,’ ‘business expansion,’ and ‘fundraising.’ Guidelines for each of these values were provided. Conclusion A limitation of this study is that it did not empirically verify whether the proposed guidelines lead to actual business success. However, it is hoped that this study will serve as foundational material for those in the field who are starting a business.