VRIO 분석을 이용한 내항 크루즈의 경쟁력 분석

Cruise tourism has emerged as a rapidly growing segment of the global travel industry in recent years, particularly in Asia, where South Korea has positioned itself as a noteworthy market. The distinctive allure of cruise travel lies in its capacity to provide tourists with a diverse array of cultural and natural experiences. South Korea's numerous ports and scenic coastlines present substantial potential for the expansion of cruise tourism. Nonetheless, the Korean cruise tourism sector encounters several significant challenges. The suspension of operations by the SS Club Harmony, part of Harmony Cruise, exemplifies how economic downturns can impede the advancement of cruise tourism within the country. This study aims to critically analyze the current state and challenges facing the Korean cruise tourism industry while proposing viable directions for future development. Utilizing VRIO analysis, the research seeks to identify and maximize the potential of cruise tourism, thereby providing essential data for establishing South Korea as a leading cruise tourism hub. Furthermore, the study employs SWOT methodology to conduct a systematic evaluation focused on enhancing corporate competitiveness. The findings of this research are anticipated to serve as a foundational framework that supports the sustainable growth of the Korean cruise tourism industry. Future research directions will encompass an analysis of trends and consumer preferences within the domestic cruise market, an examination of the latest technological advancements in cruise tourism in developed nations, and an exploration of the environmental impacts associated with the cruise industry.