텍스트 생성형 인공지능에 대한 사용자 경험이 이용 만족과 지속적 이용 의도에 미치는 영향

Recently, text generative artificial intelligence has been applied in various fields, expanding its influence due to advancements in natural language processing technology. In this situation, the purpose of this study is to empirically analyze the impact of user experience with text generative artificial intelligence on user satisfaction and continuous usage intention. To achieve this, data was collected through an online survey of 200 men and women over the age of 20 who have experience using text generative artificial intelligence programs. The main factors of user experience considered in this study were usefulness, usability, accessibility, and credibility. The analysis focused on the effects of these factors on user satisfaction and continuous usage intention. As a result of the study, it was found that usefulness, usability, and credibility had a positive effect on user satisfaction, and usefulness and accessibility had a positive impact on continuous usage intention. Notably, the usefulness of text generative artificial intelligence was identified as a key factor strongly influencing both user satisfaction and continuous usage intention. These results suggest that the value of text generative artificial intelligence depends on the user experience, which in turn determines user satisfaction and continuous usage intention. This study emphasizes the importance of developing user-friendly interfaces and function so that text generated artificial intelligence technology can be further developed and used in various industries in the future, and is expected to suggest the necessity of providing technical completion and customized services.