ESG 경영이 공유숙박 플랫폼 고객의 이용 의도 및 지속가능한 관광에 미치는 영향

The purpose of this study is to analyze the impact of ESG management on the usage intentions of shared accommodation platform customers and on sustainable tourism. The study utilized big data collected via Microsoft's Bing and expert interviews through social network analysis. The findings indicate that customers of shared accommodation platforms prioritize sustainability and usage intentions, extending to ethical consumption, sustainable tourism, and environmental impacts. This suggests that customers consider sustainable values important in their decision-making process. Ethical consumption is closely linked to fair trade and is growing through various ICT sharing platforms within the experiential sharing economy. Experts emphasized concepts like environmental protection, economic efficiency, platform economy, and circular economy, recognizing their importance in ESG management for sustainable environmental and economic practices. The study deduces that these concepts can promote the sharing economy and eco-friendly circular economy through technological innovations in shared accommodation platforms. The findings demonstrate the significant role of ESG management in influencing customer intentions and sustainable tourism through shared accommodation platforms, suggesting that activation and use of these platforms can improve urban environments and contribute to the development of sustainable tourism and local hospitality industries.