관광스타트업 기업의 성장과 투자금융의 역할

Startups promote radical change, can focus particularly on developing new products or services, and have strengths in anticipating customer needs in the market. Investment financing in innovative tourism startups are becoming more important as a driving force for the sustainable and inclusive growth of the industry. Among the industries that have hit hard by COVID-19, travel and tourism are unique. In the pandemic, even domestic travel, let alone world travel, has become difficult. As a result of COVID-19 spurred international travel restrictions and social distancing practices, the tourism industry has also witnessed an acceleration of digital transformation. In the field of tourism, where new experience themselves are valued, as efforts are being made to address consumer preferences and demands caused by the pandemic, digitalization is becoming more rapid as the nature of the tourism industry shifts toward a digital ecosystem throughout the value chain. In line with the needs of the times, this study aims to provide an overview and exploratory understanding of the level and current status of tourism startups that are rapidly developing in the domestic tourism industry. In addition, it can be expected that the aggregation, manipulation and analysis of related data will play an important role in more systematic implementation in the establishment of cultural and tourism policies, which are becoming increasingly important. Hence this study ultimately emphasizes the role and importance of investment and venture finance in the growth and innovation of tourism startups and aims to present empirical evidence that has been lacking so far.