수소차 활성화를 위한 주요 요인 도출과 전략 제안: 텍스트 마이닝과 인터뷰 혼합방법론

As global awareness of environmental sustainability intensifies, the demand for eco-friendly vehicles is on the rise, prompting many nations and corporations to invest in and activate these markets. However, the South Korean hydrogen vehicle market has experienced a contraction. This study highlights the technical advantages of hydrogen vehicles and the current infrastructure deficiencies in the domestic market, aiming to activate the South Korean hydrogen vehicle market effectively. Using a mixed-methods approach that combines text mining and interviews, this research extracts key factors necessary for hydrogen vehicles by analyzing related news, YouTube comments, and interviews with automotive experts and the general public on eco-friendly cars. The study proposes directions for enhancing public perception of eco-friendly vehicles and for governmental and corporate expansion of hydrogen vehicles. This research contributes academically by extending domestic research on hydrogen vehicles through a mixed-methods approach and breaking down scholarly and practical barriers in automotive industry analysis using big data. Furthermore, the results gather user and expert opinions to identify major issues and propose concrete strategies for government and corporations, contributing to practical and social aspects.