The Moderating Effect of Social Network on the Relationship between Marketing Self-efficacy and New Venture Creation : Empirical Evidence from Uzbekistan

Marketing self-efficacy has not received enough attention on the prediction of entrepreneurial intention despite marketing self-efficacy is crucial when creating a new venture. Moreover, there were previous studies but, most of the previous studies have focused on domestic college students majoring in business and economics. Therefore, there is still a limited understanding of the effect of marketing self-efficacy on new firm formation. This study, conducted to fill this research gap, investigated the effect of marketing self-efficacy on firm creation for international students majoring in business in Korea. A total of 110 completed questionnaires were returned. Results showed that marketing self-efficacy had a positive and significant effect on new venture creation. Further, social network had a significant moderating effect on the marketing self-efficacy and new venture creation relationship. These results suggest theoretical and practical implications.