협동조합 네트워크의 전략화: 비판적담론분석과 프랙티스전략관점을 통한 아이쿱생협 사례연구

As the environment surrounding organizations becomes complex and the participation of various stakeholders and corporate accountability becomes inevitable, a multidimensional approach to strategy is necessary. This paper answers how the organization develops cooperative network strategies that include various stakeholders based on the perspective of Strategy as Practice (SAP). From this perspective, strategy is not something the organization has but does, and the concept of strategizing is highlighted. This study used a Critical Discourse Analysis (CDA) perspective to examine how the cooperative network, including various corporations, was formed. As a result of the research, we found that the strategy of the cooperative enterprise in which members participate in the ownership structure and decision-making. consisted of discursive resources that could persuade various stakeholders rather than the economic effectiveness of business diversification. Also, the strategy constructed operated as a mechanism to coordinate the cooperative network. This paper focuses on the discursive characteristics of strategy, expands the strategic actors, and explains an organization's coordination mechanism based on values.