미용업 창업자의 창업효능감과 창업의지에 영향을 미치는 요인

This study examines how self-leadership, entrepreneurship, and social support of beauty industry founders affect entrepreneurship efficacy and willingness to start a business in the rapidly changing beauty market. The survey subjects were 155 prospective entrepreneurs and founders working in non-industrial companies nationwide, and the questionnaire was distributed and collected using in-person visits, Naver Office, and Google, and the survey period was 37 days from December 10, 2022 to January 15, 2023, and frequency analysis, multiple response analysis, exploratory factor analysis, descriptive statistical analysis, correlation analysis, and multiple regression analysis were conducted using the SPSS WIN 21.0 program. As a result of the study, it was found that self-leadership, entrepreneurship, and social support of beauty industry founders are important factors in entrepreneurship efficacy and willingness to start a business. Therefore, this study suggests the following implications. First, beauty entrepreneurs must have the ability to create new value by deriving creative ideas through problem-solving skills and motivation. This is because it can provide important motivation and resources for beauty entrepreneurs to achieve their goals and overcome the challenges and difficulties they face in the process of starting a business. Second, beauty entrepreneurs must have innovative thinking and an entrepreneurial spirit to take risks. This can help beauty business founders manage various uncertainties that occur in the process of starting a business, as well as increase the entrepreneurial efficacy and strengthen the will to start a business. Third, beauty entrepreneurs must be able to share emotional, informational, and material support from family, friends, and colleagues, recognizing that they are human beings in an environment who interact and adapt to each other, physical and social environments. This is because strong social support is one of the important factors in overcoming difficult environments. Therefore, self-leadership, entrepreneurship, and social support are very important factors, so it is necessary to develop these factors in a balanced manner in the beauty industry entrepreneurship education, and take measures to strengthen individual leadership capabilities, cultivate entrepreneurship, and provide policy support for the formation of a solid social support network.