AI시대 법률서비스 산업에 대한 언론의 현실 구성과 갈등관리 전략

The Fourth Industrial Revolution has catalyzed significant technological innovations through AI technologies, yet conflicts with traditional industries frequently arise. This study examines how media frames have shaped conflict and technology adoption in the legal service sector, focusing on the AI-based platform, ‘LawTalk.’ Using news frame analysis, coverage frequency, and an assessment of alignment with the hype cycle curve, the study analyzes the media’s role in shaping societal perceptions. The findings indicate that the media primarily employed episodic framing, amplifying conflicts with professional organizations while marginalizing discussions of economic value and technological innovation. Although the hype cycle curve suggests a progression to the stability phase, conflict-oriented narratives have impeded the positive integration of AI technologies. The study highlights the need for strategic communication targeting both media and consumers to mitigate conflicts and promote technology adoption. It advocates for balanced media framing practices and proactive conflict management strategies, including public relations and stakeholder communication. These findings contribute to understanding the interplay between media coverage and societal acceptance of AI technologies, offering implications for future research.