산학협력 연구활동이 기술이전 성과에 미치는 영향 - IP 컨설팅역량 매개효과를 중심으로 -

This study aimed to identify the motivational factors behind private intellectual property (IP) consulting, which is actively promoted in industry-university-research institute collaborations, and to examine how the characteristics of such collaborations impact technology transfer performance. To this end, a survey was conducted with researchers from these collaborations who had received IP consulting, and a total of 259 data samples were analyzed empirically. For the analysis, the characteristics of industry-university-research institute collaborations and the capacities of IP consulting (consultant competency, consulting firm's brand recognition) were regarded as key variables affecting technology transfer performance, and their relationships were empirically tested. The results of the study are as follows: First, it was confirmed that researchers' collaborative activities directly affect consultant competency, consulting firm brand recognition, and technology transfer performance. Second, both consultant competency and consulting firm's brand recognition were found to have significant impacts on technology transfer performance. Third, consultant competency was shown to enhance the consulting firm's brand recognition. Fourth, consultant competency and consulting firm's brand recognition were found to mediate the relationship between collaborative activities and technology transfer performance. This study holds significance in redefining collaborative research activities that have been neglected in terms of technology transfer performance, and in comprehensively analyzing consultant competency and consulting firm brand recognition as critical components of IP consulting.