대학생들의 기업가정신이 창업의지에 미치는 영향: 4차산업혁명기술이해의 매개효과를 중심으로

This study conducted an empirical analysis of the relationship between college students' entrepreneurship, understanding of fourth industrial revolution technology, and entrepreneurial will based on data collected from college students in Daegu and Gyeongbuk. The constituent concepts of entrepreneurship were defined as innovativeness, proactiveness, and risk-taking. This study used the fourth industrial revolution technology with artificial intelligence (AI), IoT, big data, 3D printing, blockchain, cloud, metaverse, and drones, most frequently cited recently. The results are summarized as follows. First, innovativeness, proactiveness, and risk-taking positively affect entrepreneurial intention. Second, innovativeness and risk-taking positively affect understanding of the fourth industrial revolution technology. Third, understanding the fourth industrial revolution technology positively affected entrepreneurial intention. Fourth, understanding the 4th Industrial Revolution technology mediates partially between innovativeness and entrepreneurial intention and between risk-taking and entrepreneurial intention. However, it has no mediating impact between proactiveness and entrepreneurial intention. The implications of this study are as follows. First, unlike previous studies on the influencing factors on entrepreneurial intention, a new research model on the mediating effect of understanding of the 4th Industrial Revolution technology in the relationship between entrepreneurship and the entrepreneurial intention was presented. Second, based on the results that entrepreneurship positively affects college students' entrepreneurial intention, empirical grounds for the need to develop educational programs to foster entrepreneurship were presented. Third, in a rapidly changing technological environment, practical implications were suggested. Education programs should be structured to increase awareness of and understanding of the 4th Industrial Revolution so that college students can have active entrepreneurial intentions. Lastly, in a market environment where uncertainty has increased due to the Fourth Industrial Revolution and COVID-19, the government, local governments, and educational institutions should actively establish policies so that college students can actively develop entrepreneurial intentions and lead to practical entrepreneurial behavior.