ESG 경영이 기업평판과 브랜드 자산에 미치는 영향

ESG (Environmental, Social, Governance) has become a core management strategy for companies seeking long-term development and sustainability. This study empirically analyzes the impact of ESG management on corporate reputation and brand equity, and verifies whether corporate reputation serves as a mediating factor in this relationship. ESG management realizes corporate sustainability through transparent governance, environmental responsibility, and social contributions, extending beyond social responsibility to connect with non-financial outcomes such as enhanced corporate reputation and brand equity. This study demonstrates that ESG management not only has a direct impact on brand equity but also amplifies this effect through corporate reputation. The findings suggest that ESG management plays a critical role in securing corporate competitiveness and increasing consumer trust, providing empirical evidence necessary for developing sustainable management strategies. Unlike previous research, which primarily focused on the financial outcomes of ESG management, this study differentiates itself by examining its non-financial outcomes, specifically corporate reputation and brand equity. By doing so, this research concretely investigates the influence of ESG management on corporate image and consumer behavior, offering strategic direction for sustainable management practices.