생성형 AI에 대한 감정요인이 AI 리터러시와 프라이버시 우려에 미치는 영향

This study explores the role of emotions, specifically anxiety and familiarity, in shaping AI literacy and privacy concerns related to generative AI. Based on an online survey of 500 users of generative AI services, analysis was conducted using SmartPLS. AI literacy and technophobia were defined as second-order constructs, with a disjoint two-stage approach used for the PLS-SEM. The findings show that emotions towards AI significantly enhance AI literacy, which in turn heightens privacy concerns. Individuals with higher AI literacy have a deeper understanding of the technology's complexities and risks, making them more vigilant about privacy. Both familiarity and anxiety were found to positively influence AI literacy, highlighting the importance of emotional engagement in fostering a deeper understanding of AI beyond technical knowledge. The study underscores the need to strengthen AI literacy, not only to protect personal privacy but also to encourage responsible use of AI technologies. It proposes strategies to reduce privacy concerns as generative AI evolves, suggesting that a nuanced understanding of AI can improve privacy protection. Ultimately, the research concludes that enhancing AI literacy through education is crucial for safeguarding privacy and ensuring the ethical use of AI in an increasingly AI-driven world.