현대자동차와 부품업체의 동반진출 전략: 성공 요인을 중심으로

Korean automotive parts suppliers and Hyundai Motor Company have achieved significant growth through joint overseas market entry. During Hyundai's initial global expansion phase, most domestic parts suppliers were small and medium-sized enterprises (SMEs) and were hesitant to venture abroad due to limited resources and capabilities. However, through Hyundai's joint market entry strategy, many of these suppliers were able to expand into international markets. This study provides a comprehensive analysis of how Hyundai Motor Company's joint market entry strategy with domestic automotive parts suppliers has effectively facilitated their internationalization. The study identifies four critical success factors of the joint market entry strategy: first, the successful transfer of relationship-specific assets abroad, which enabled firms to secure competitive advantages in local markets; second, the early achievement of economies of scale and scope in local markets, which enhanced operational efficiency; third, the strategic flexibility in entry mode selection, which lowered foreign market entry barrier; fourth, various incentives from host country governments and relevant institutions, which reduced costs and improved production efficiency. This research offers practical insights into policies aimed at promoting the internationalization of SMEs. It also serves as a valuable reference for shaping global value chains in the electric vehicle and future mobility sectors, providing a framework that can be adapted to the evolving demands of the automotive industry.