소비자시민 역량과 그 영향요인: 세대별 분석

This study aimed to compare the consumer citizen empowerment across generations, its sub-elements of consumer citizen knowledge, consumer citizen attitude, and consumer citizen practice, to compare the characteristics of consumer citizen empowerment by generations, and to examine the effects of consumer education and consumer problem experience on consumer citizen empowerment by generations. The empirical data for this study were from ‘2022 Consumer Empowerment Index in Korea’ and the ‘2022 Teenager Consumer Empowerment Index’ by Korea Consumer Agency. The results of this study are as follows: Consumer citizen empowerment was at a moderate level. Among the subcategories, consumer citizen attitude scored the highest, followed by consumer citizen practice, while consumer citizen knowledge had the lowest score. There were generational differences in consumer citizen empowerment, with the M generation and X generation showing relatively higher scores, the Senior generation scoring relatively lower, and the Z generation and the Baby Boomer generation at a moderate level. The impact of consumer education and experiences with consumer problem varied across generations, but both were found to have positive influences on consumer citizenship competence and its subcategories, including knowledge, attitude, and practice related to consumer citizenship.