배달서비스업의 ESG 경영에 대한 소비자 인식과 서비스 이용의도

As the era of sustainability has become important, interest in ESG management has increased. Accordingly, this paper aims to identify consumer awareness of ESG management practices in the delivery service industry and examine the influence of ESG management practice perception and ESG-related consumer awareness and knowledge on the intention to use delivery services that practice ESG management. A survey was conducted targeting adult consumers who have used delivery services within the past year, and descriptive statistical analysis, independent sample t-test, one-way ANOVA, and regression analysis were performed. As a result, consumers were found to be well aware of the environmental dimensions of delivery service companies, and their interest in ESG was found to be higher than their knowledge of ESG. In addition, while consumer awareness in ESG and consumer-oriented activities were found to have a positive effect on the intention to use delivery services that practice ESG management, worker-oriented activities were found to have a negative effect on the intention to use, which can be interpreted as consumers recognizing related activities as part of strategic activities. Based on these results, consumer awareness of ESG management was discussed in depth.