스마트팜 정보습득 요인과 특성 분석

This study explores the information acquisition pathways of smart farm operators to address challenges in the agricultural environment. Correlation and regression analyses were conducted on operator characteristics, pathway-specific features, and performance variables to analyze the factors and characteristics of information acquisition. In relation to the characteristics of each information pathway: Peer Farmers as an Information Pathway: Operators who chose this route were generally older, predominantly hydroponic farmers, found facility management most challenging, and pursued stable operations. They reported the highest satisfaction with labor reduction after adopting smart farming. They described The information as professional, reliable, and suitable for their needs but noted limitations such as restricted access and a lack of timeliness. Therefore, efforts should focus on providing education for facility management and delivering up-to-date, unrestricted information. Agricultural Guidance Agencies as an Information Pathway: Operators in this group were more likely to practice soil-based farming, had lower education levels, found crop management challenging, and aimed for balanced operations. The advantages of information from this pathway included professionalism, accuracy, systematic education, government support, and technical assistance. However, it was noted that operators faced challenges with accessibility (time and cost) and the lack of customized information. Enhancing crop management and providing tailored education with easy accessibility is essential. Internet as an Information Pathway: Younger individuals, with less experience in smart farming, higher education levels, and a preference for innovative operations, were more likely to acquire information online. They valued the accessibility, diversity, and affordability of information but highlighted issues with reliability and information overload. Therefore, education to improve evaluation skills for crop management and information reliability is required. Recommendations for effective pathway selection include using multiple information channels, encouraging collaboration between pathways, and offering tailored information and education that fits individual farm operations.