스마트공항 이용객의 프라이버시 염려에 따른 개인정보 제공 의도의 결정 요인 분석

The purpose of this study is to investigate the factors that influence passengers' willingness to provide personal information in the smart airport, with a focus on privacy concerns. Using the Privacy Calculus Theory, it examines how perceived benefits and risks affect privacy concerns, and how these privacy concerns affect trust and the path to decision making. The SEM results show that the passengers weigh the perceived benefits against the perceived risks, which has a significant impact on their privacy concerns as well as their trust in the airport service provider and their willingness to provide personal information. Effective communication about the benefits of the smart airport system and the data management policy is essential to mitigate the passengers’ privacy concerns. In addition, information sensitivity significantly influences privacy concerns and willingness to provide personal information, which has often been neglected in the previous studies. This study provides valuable insights for the management of personal information for digital services in the smart airport.