대학창업여건이 창업의도에 미치는 영향 : 기업가적 혁신성의 매개효과를 중심으로

As the world enters a shrinking society, the era of the ‘New Normal’ has arrived. In particular, as ‘jobless growth’ continues after the COVID-19 pandemic, fostering innovative business establishment and stabilizing the labor market have become urgent. In order to foster innovative business establishment and solve the youth unemployment problem, universities around the world are responding by creating an entrepreneurial environment so that students can improve their entrepreneurial capabilities and foster entrepreneurial intentions. This study investigated the effects of entrepreneurial conditions (entrepreneurship education expertise, entrepreneurship infrastructure) of domestic universities on students’ entrepreneurial intentions at universities in the metropolitan area. Unlike previous studies that mainly studied the influence of individual variables, this study set entrepreneurship education expertise and entrepreneurship infrastructure as independent variables to explain the antecedent variables that affect entrepreneurial intentions in various ways. In addition, entrepreneurial innovativeness, which represents the strategic creativity of a company, was set as a mediating variable in the relationship between entrepreneurial conditions and entrepreneurial intentions. 174 survey samples collected from three universities in the metropolitan area that are creating entrepreneurial conditions were analyzed using the SPSS Statistics ver. 27 statistical package. The following major research results were derived through hierarchical regression analysis. First, the expertise of entrepreneurship education was found to have an effect on entrepreneurial intention through entrepreneurial innovativeness as a complete mediator. Second, entrepreneurial infrastructure and entrepreneurial innovativeness were found to have an effect on entrepreneurial intention, and entrepreneurial innovativeness completely mediated this relationship. Third, the effects of the expertise of entrepreneurship education and entrepreneurial infrastructure on entrepreneurial intention were found to have different effects depending on the degree of entrepreneurial innovativeness of college students. This study provides empirical insight into how universities can optimize the entrepreneurial ecosystem by confirming the mediating role of entrepreneurial innovativeness. The results of the study are meaningful in that they suggest the practical necessity of universities designing a multifaceted entrepreneurial environment to effectively support students’ entrepreneurial intention.