The Benefits of Social Networking Sites Adoption in Small and Medium Enterprises: A Critical Review of Literature
The Benefits of Social Networking Sites Adoption in Small and Medium Enterprises: A Critical Review of Literature
Arman Hossen Shantoo(Department of Management, Hajee Mohammad Danesh Science and Technology University); 호싸인 알람길(Department of Management, Hajee Mohammad Danesh Science and Technology University); Md. Farijul Islam(Department of Marketing, Faculty of Business Studies, Jagannath University); Mohammad Mizenur Rahaman(Department of Business Administration, Shahjalal University of Science and Technology); Minhee-Kim(Department of International Trade, College of Commerce, Jeonbuk National University); Minho-Kim(Department of International Trade, College of Commerce, Jeonbuk Natiaonal University)
15권 4호, 141~158쪽
초록
Purpose - The undeniable contribution of Small and Medium Enterprises (SMEs) in the development of socio-economic has been very encouraging all over the world. With the use of social networking sites, SMEs are experiencing incredible success in today's technological landscape. The primary aim of this paper is to review the factors influencing SMEs performance with the adoption of Social Networking Sites (SNSs) regardless of any country. Design/methodology/approach - To achieve this objective, the defined theoretical information is accumulated from the publication of many respectable articles as well as different renowned websites. Findings - As a result, this study explained not only the motivating factors but also the performance benefits of SNSs realized by these SMEs which can improve their overall performance. Research implications or Originality - The study remains beneficial to the practitioners, owners of SMEs, and extends the literature in SMEs as well as SNSs. In short, this study certainly boosts up our understanding about the factors of SNSs those affect the SMEs effectiveness.
Abstract
Purpose - The undeniable contribution of Small and Medium Enterprises (SMEs) in the development of socio-economic has been very encouraging all over the world. With the use of social networking sites, SMEs are experiencing incredible success in today's technological landscape. The primary aim of this paper is to review the factors influencing SMEs performance with the adoption of Social Networking Sites (SNSs) regardless of any country. Design/methodology/approach - To achieve this objective, the defined theoretical information is accumulated from the publication of many respectable articles as well as different renowned websites. Findings - As a result, this study explained not only the motivating factors but also the performance benefits of SNSs realized by these SMEs which can improve their overall performance. Research implications or Originality - The study remains beneficial to the practitioners, owners of SMEs, and extends the literature in SMEs as well as SNSs. In short, this study certainly boosts up our understanding about the factors of SNSs those affect the SMEs effectiveness.
- 발행기관:
- 경영경제연구소
- 분류:
- 경영학일반