Unveiling the Behind-the-Scenes Dynamics of Public-Private Collaboration in Corporate Social Responsibility during the COVID-19 Pandemic: A Case Study of Thailand’s Response Strategies

Thailand’s response to COVID-19 showcased a complex partnership among the government, business groups, and citizens, centered on the ‘Team Thailand’ initiative and corporate social responsibility (CSR) projects. This study examines how the government sought support from major businesses through CSR activities, including tax incentives and economic measures. It investigates the motivations and interactions between these stakeholders and highlights their collaboration’s strengths and challenges. The findings provide practical insights into using CSR for crisis management and offer guidance for future collaborations. These insights are relevant not only for Thailand but also for other countries looking to improve their partnerships with private companies during crises.