조직의 개인정보보호 활동에 대한 구성원 인식이 개인정보보호 행동에 미치는 영향에 관한 연구 : 조직특성과 개인특성의 조절효과

The more generative artificial intelligence absorbs our personal information, the more it will impact our real lives. Therefore, most companies currently collect, use, and process privacy, and hold such privacy data as assets. It is a huge loss for a company if privacy considered important to the company is leaked by an internal employee or infringed upon by an external illegal attack. Legislators have revised the Privacy Protection Act several times to reduce these concerns, and Privacy Protection Act recommends that companies conduct their own privacy protection activities. This study focused on management security activities that organizations can effectively perform to protect privacy, and studied how members' perceptions of the organization's privacy protection activities actually affect members' privacy protection behavior. A total of 290 complaint responses were analyzed in support of SPSS and the adjustment effect was explained through SPSS Process Macro. As a result, it was confirmed that members' awareness of the organization's privacy protection activities had a statistically significant impact on privacy protection behavior. In addition, it was revealed that organizational characteristics had a statistically significant moderating effect between members' awareness of privacy protection activities and privacy protection behavior. The results of this study suggested that a segmentation strategy for privacy protection consulting is necessary.