자아존중감이 뷰티관심도에 미치는 영향관계에서 외모만족도의 매개효과

This study was conducted to investigate the mediating effect of appearance satisfaction on the self-esteem of college students on their level of beauty interest. The questionnaire method was used as the research method, and the SPSS WIN 28.0 program was used to analyze the data of this study. The results are as follows: First, it was found that positive self-esteem had a mediating effect on self-subjective interest, and appearance confidence had a mediating effect. Second, it was found that appearance confidence has a mediating effect on positive self-esteem and influence on others' fashion interests. Third, it was found that appearance confidence had a mediating effect on negative self-esteem and self-subjective interest. Fourth, it was found that appearance anxiety had a mediating effect on negative self-esteem and self-subjective interest. Fifth, it was found that appearance confidence had a mediating effect on negative self-esteem and influence of others' fashion interests. Sixth, it was found that appearance anxiety had a mediating effect on negative self-esteem and influence on others' fashion interests. Through the results of this study, we hope to devise a plan to help college students have a correct perception of their appearance and maintain their self-esteem, and to help the beauty industry understand college students as consumers, and to use this as basic data for various beauty industries such as product development and brand image.