소상공인 여성 청년창업가 특성이 경영성과와사업지속의도에 미치는 영향: 자기효능감 조절효과

Purpose: This study aims to explore the influence of the characteristics of women entrepreneurs in smallbusinesses on their business performance and sustainability intentions. Specifically, it investigates howentrepreneurial motivations, entrepreneurial spirit, and background characteristics impact financial andnon-financial performance, and how these performance outcomes subsequently affect the intention to sustain thebusiness. Additionally, the study examines the moderating role of self-efficacy in the relationship betweennon-financial performance and sustainability intentions, providing insights into the unique dynamics of womenentrepreneurs in the small business sector. Research design, data, and methodology: This study employed a quantitative research design to analyze theimpact of women entrepreneurs' characteristics on business performance and sustainability intentions. Theresearch targeted women entrepreneurs under the age of 39 who had been operating their small businesses formore than six months but less than seven years. A structured survey was conducted with a sample of 259respondents to collect primary data. Business performance was measured in terms of financial and non-financialoutcomes, while the moderating role of self-efficacy was assessed in the relationship between non-financialperformance and sustainability intentions. The collected data were analyzed using structural equation modeling(SEM) with AMOS software to test the proposed hypotheses and validate the conceptual framework. Results: The analysis revealed that among entrepreneurial motivations, self-actualization motivation had asignificant positive impact on non-financial performance, while economic achievement motivation positivelyinfluenced financial performance. Regarding entrepreneurial spirit, proactivity positively affected both financialand non-financial performance, whereas risk-taking was significant only for non-financial performance. Innovativeness, however, did not show a significant effect on business performance. Among backgroundcharacteristics, diverse experiences positively influenced both financial and non-financial performance, whilenetworks and financial resources were significant only for financial performance. Both financial andnon-financial performance positively impacted business sustainability intentions. Additionally, self-efficacydemonstrated a moderating effect, strengthening the relationship between non-financial performance andsustainability intentions. Conclusions : This study highlights the critical role of entrepreneurial motivations, entrepreneurial spirit, andbackground characteristics in shaping the business performance and sustainability intentions of womenentrepreneurs in small businesses. The findings emphasize that self-actualization and economic achievementmotivations, as well as proactivity and diverse experiences, are pivotal for achieving both financial andnon-financial success. Furthermore, the moderating effect of self-efficacy underscores its importance inenhancing the relationship between non-financial performance and business sustainability intentions. Theseresults provide valuable insights for policymakers and practitioners to design targeted support programs thatfoster entrepreneurship among women, enhance their self-efficacy, and promote sustainable business practices.