수출벤처기업 비즈니스 모델 혁신 결정요인의 결합효과: 산학협력을 중심으로

Purpose – Business models must be innovated to secure a competitive advantage, adapt to changing environments, increase sales, enhance operational efficiency, and maximize customer value. This study aims to analyze the interaction effects of R&D capability, manufacturing capability, marketing capability, technological level, and industry-university cooperation on business model innovation in export venture companies. Design/Methodology/Approach – A literature review identified critical factors such as R&D capability, manufacturing capability, marketing capability, technological level, and industry-university cooperation. A research model was validated using fuzzy-set qualitative comparative analysis (fsQCA) with data from 777 export venture companies surveyed in 2023 by the Ministry of SMEs and Startups. Findings – Four key findings emerged. (1) Higher R&D capability, manufacturing capability, and technology level positively impact business model innovation. (2) Enhanced R&D capability, technology level, and industry-university cooperation promote business model innovation. (3) Companies with low technology level and no industry-university cooperation still achieve business model innovation through high R&D and marketing capability. (4) Companies with low technology level experience business model innovation when manufacturing and marketing capability are high, combined with industry-university cooperation. Research Implications – The findings highlight the importance of dynamic interactions among key capabilities in driving business model innovation in export ventures, offering valuable insights for theory and practice in fostering business model innovation.