직무스트레스가 자존감과 충동구매에 미치는 영향: 20대 대학생의 아르바이트 일터를 중심으로

What occupies the most time in a consumer's daily life is work spent at work. This is where modern people spend most of their time and have a variety of experiences, and it can be meaningful research into how the work and mental stimulation at work affects the rest of their daily lives. In particular, linking work experience at work with another important behavior such as purchasing and consumption can be considered an appropriate study to examine the influence relationship between the most core activities of modern people. This study analyzed the path between job stress, state self-esteem, and impulse buying in the part-time workplaces of college students in their 20s, and confirmed that job stress had a significant effect on state self-esteem and impulse buying in some factors. Specifically, the path in which conflicts with colleagues, customers, and superiors lowered state self-esteem and thereby affected impulse buying was statistically significant. In other words, it was found that job stress played a mediating role in state self-esteem leading to impulse buying. On the other hand, employment contract conflict and work-related frustration did not have a significant effect on state self-esteem, and job compensation did not have a direct effect on state self-esteem.