금융기업의 ESG 경영현황, 평가결과와 금융소비자 인식에 관한 연구 - 항공산업에 대한 시사점을 중심으로 -

This study aims to explore and analyze the significance of corporate ESG management activities and their evaluations. To this end, we elaborated the ESG management practices of four major Kroean financial firms based on their sustainability reports, and systemically compared the evaluation results of both international and domestic ESG rating institutions. Furthermore, we tried to understand through empirical research how consumers perceive ESG management activities of financial companies. we also investigated the impact of perceptions of ESG management activities on corporate trust and corporate loyalty. Additionally, this study seeks to derive meaningful implications for the aviation industry, a critical sector within the service industry in Korea. The findings indicate that consumer perceptions of ESG management activities differ from the evaluation provided by domestic and international ESG rating agencies. In particual, there remains a lack of firms that are distinctly recognized for excellence in specific ESG domains, or such distinctions are not clearly perceived. This study offers theoretical contributions by integrating empirical insights on consumer perceptions with corporate ESG management activities and evaluation outcomes. In practice, the results emphasize the necessity for active communication with consumers and various stakeholders in the implementation of ESG management. This is especially appropriate for industries with high consumer engagement, such as the aviation sector, where consumer oriented ESG initiatives and assessment frameworks are essential for enhancing consumer preference and brand loyalty. Also, the results show that ESG management activities exert a positive influence on corprate trust and brand loyalty, highlighting the cricital role of consumer perception in ESG management. These findings reinforce the importance of incorporating consumer perspectives in ESG strategies to achieve sustainable corporate performance and enhance brand equity.