MZ 세대의 기업가 정신과 창업의도에 관한 연구 : 창업 특성을 중심으로

· Research topic: The relationship between start-up factors and entrepreneurship and subsequently start-up intentions among Generation MZ. · Research background: Generation MZ, also known as digital natives, are living in the digital age and leading the current society, and they have different values and lifestyles than previous generations. In addition, the development of technology has brought about changes in the form of entrepreneurship. Against this backdrop, we would like to conduct a study on entrepreneurship among the MZ generation. · Differences from prior research: As Generation MZ, which leads the digital age, has different characteristics from previous generations, the impact on entrepreneurship, which has been studied for a long time, will be different. This study is differentiated as a cornerstone of research on entrepreneurship and Generation MZ in line with the changing times. · Research method: A survey was conducted among the MZ generation, and 297 data were used for analysis. SPSS and Amos were used to conduct frequency analysis, confirmatory factor analysis, validity analysis, reliability analysis, and quadratic equation model analysis. To test the mediating effect, the bootstrap analysis was used to test the indirect effect. · Research results: Social capital had a negative effect on entrepreneurship and start-up intention. Digital competence had a negative effect on entrepreneurial intentions. However, both social capital and digital competence had a positive effect on the effect of entrepreneurship-mediated intention to start a business. · Contribution points and expected effects: This study is expected to contribute to the understanding of Generation MZ and the development of entrepreneurship in the changing digital environment.