지역사회 생활인구 확대를 위한 청년창업 정책 : 창업기업 비즈니스 모델 피봇팅 가능성 탐색

· Research topics: Exploring strategies for expanding living populations through youth entrepreneurship and business model pivoting in regional communities. · Research background: Amid increasing regional depopulation and economic stagnation, traditional residential population policies show limitations. Living population strategies, emphasizing temporary stays and interactions, and youth entrepreneurship emerge as crucial revitalization tools. · Differences from prior research: Unlike prior studies focused on economic impacts of residential populations and entrepreneurship, this study examines the interplay between youth entrepreneurship, living population expansion, and business model pivoting as a strategic solution. · Research method: Qualitative analysis based on in-depth interviews with 13 youth entrepreneurs in Gyeongsangbuk-do, focusing on business pivoting and its link to living population growth. · Research results: Business model pivoting integrates local and external resources, fostering economic revitalization and population expansion. Stay-based models and changing consumption patterns enhance community interactions, while policy gaps and limited local collaboration hinder effective implementation. · Contribution points and expected effects: The study provides actionable insights into youth entrepreneurship as a tool for regional revitalization and offers strategic and policy recommendations for leveraging business model pivoting to combat regional depopulation.