리더의 자기제시가 상사지향 조직시민행동에 미치는 영향:리더 호감의 매개효과

Leader self-presentation can influence subordinates' behaviors through their emotions. Subordinates’ positive behaviors toward their leader facilitate effective responses to uncertainty and play a crucial role in achieving organizational goals. Given the increasing prevalence of unstable political and economic conditions, organizations are more likely to encounter uncertainty, highlighting the importance of understanding leader self-presentation mechanisms. Despite this significance, gaps remain in the research on self-presentation, and existing studies are insufficient for deriving effective leader self-presentation strategies. To address this gap and contribute to human resource development and management, this study examines the effects of leader self-presentation on organizational citizenship behavior toward supervisors (OCB-S) through leader liking. A three-wave survey was conducted among military officers, resulting in a final dataset of 187 matched pairs. The analysis revealed that authentic self-enhancement was positively related to leader liking, whereas exaggerated self-enhancement was negatively related to leader liking. Furthermore, leader liking significantly mediated the effects of both authentic and exaggerated self-enhancement on OCB-S. Based on these findings, this study presents various theoretical and practical implications for leadership development and organizational effectiveness.