한중 대학생의 직장선택이 ESG경영인식 및 ESG경영지지에 미치는 영향

This study aims to analyze how job preferences among Korean and Chinese university students, who belong to Generation Z, influence their perceptions and support for ESG (Environmental, Social, and Governance) management. Furthermore, it seeks to identify differences between the two countries to provide implications for corporate ESG management strategies and talent management approaches. The study surveyed 340 Korean and Chinese university students, categorizing job preferences into intrinsic and extrinsic factors. The impact of these factors on ESG management perception and support was empirically tested using structural equation modeling. The moderating effect of nationality was also examined. The analysis revealed that both intrinsic and extrinsic job preference factors significantly influenced ESG management perception and support. Especially, ESG management perception emerged as a critical factor strongly affecting ESG management support. Additionally, significant differences were found between Korean and Chinese students in terms of job preferences, as well as perceptions and support for ESG management. This study contributes to understanding Generation Z's job preference factors and attitudes toward ESG management. It provides a foundation for companies to strengthen their ESG management and develop strategies to effectively attract and retain Generation Z talent. Moreover, by highlighting the differences between Korean and Chinese students, it underscores the importance of considering cultural contexts when designing tailored management strategies.