코로나 엔데믹 이후 이커머스 관련 소비자들의 정보탐색에 관한 연구 : 텍스트 마이닝을 활용하여

COVID-19 has had a significant impact on various sectors, including healthcare, society, and the economy, particularly driving consumers to adopt non-contact consumption methods. Additionally, the pandemic has rapidly accelerated the growth of the e-commerce market. As we enter the post-COVID era, also known as the COVID-endemic era, securing competitiveness in the fast-changing environment and increasingly competitive e-commerce market has become a crucial factor. Therefore, this study aims to investigate consumer information-seeking behavior related to e-commerce in the post-COVID era. The word frequency analysis results indicate that in the e-commerce sector, "online" is the key term; for Coupang, "delivery service" is central; for Temu, "price" is the focus; and for AliExpress, "discount" is the main keyword. Sentiment analysis results show that e-commerce received 79.5% positive and 20.5% negative sentiments, Coupang 70.1% positive and 29.9% negative, Temu 67.7% positive and 32.3% negative, and AliExpress 72.5% positive and 27.5% negative. Finally, the Concor analysis revealed that key keywords for e-commerce are Coupang, companies, products, and delivery. For Coupang, the key terms are delivery and discount; for Temu, customs clearance and delivery; and for AliExpress, customs clearance, delivery, and discount. The findings of this study contribute to the field of research on consumer information-seeking behavior regarding e-commerce platforms in the post-COVID era. Furthermore, the study highlights the necessity of strategies to enhance delivery services for consumers utilizing e-commerce platforms.