항공사 ESG 경영활동이 조직구성원의 조직기반자존감과 혁신행동에 미치는 영향: 조직기반자존감의 매개효과

Purpose: This study examined the impact of airline employees’ perceptions of Environmental, Social, and Governance (ESG) management activities on organization-based self-esteem and innovative behavior, and the mediating effect of organization-based self-esteem. Research design, data, and methodology: A survey was administered to airline employees, and 341 valid responses were analyzed. Hypothesis testing was performed using simple regression analysis, multiple regression analysis, and hierarchical regression analysis. Results: Employees’ perceptions of ESG management activities had a significant positive effect on both organization-based self-esteem and innovative behavior. Organization-based self-esteem had a positive impact on innovative behavior. Organization-based self-esteem partially mediated the relationship between ESG management activities and innovative behavior. Conclusions: These findings suggest that ESG management activities influence external stakeholders, perceptions, and the workplace behaviors of internal employees. In particular, this study empirically confirmed that ESG management activities in the airline industry enhance employees’ organization-based self-esteem, promoting innovative behavior. Therefore, companies should adopt a strategic approach that considers the perceptions and attitudes of employees to implement ESG management activities.