디지털 비즈니스 활성화와 소비자 정보보호의 정합성에 관한 연구 - 디지털 취약계층에 대한 포용을 중심으로 -

The activation of digital business aims to boost corporate revenue by using consumer behavior data to provide personalized ads and services. However, this digital business model is closely linked to consumer data protection. Since there is a risk of data leakage and privacy invasion when utilizing consumer personal information, data protection becomes an essential condition for the activation of digital business. The Personal Information Protection Act regulates these risks and requires companies to thoroughly follow the procedures for providing information and obtaining consent when handling personal data. This helps secure consumer trust and increases the sustainability of digital business. The Digital Inclusion Act aims to bridge the digital divide and protect consumers, ensuring that all social classes can benefit from digital services. Improving the accessibility of unmanned information terminals (kiosks) and building an inclusive financial system support equal access in the digital environment. This digital inclusion helps companies strengthen data protection and fairness while simultaneously achieving consumer protection. Additionally, digital constitutionalism ensures consumer safety in the digital environment by protecting personal data and online rights. For digital business to operate effectively, data protection and consumer rights protection must work in harmony, establishing a trust-based digital governance. Companies and governments must cooperate to simultaneously achieve digital inclusion and data protection, which supports the stable growth of digital business. Therefore, the activation of digital business and consumer data protection complement each other.