유권자의 선택 영향요인 차이: 주관적 vs 객관적 성향

In general, political orientation can be broadly classified into four categories: progressive, conservative, centrist, and unsure. Subjective political orientation is identified through questions that ask individuals to choose one of these categories. Analyzing the differences in factors influencing voter choice based on subjective political orientation assumes that voters are rational, have sufficient information, and understand political classifications. However, since these assumptions are difficult to fully meet, it is necessary to identify and integrate objective political orientation through various additional questions to gain a more accurate understanding of voters' political tendencies. This study emphasizes a methodological approach that considers both subjective and objective political orientations simultaneously, addressing potential errors and confusion among voters. This approach is important because understanding voters’ political tendencies requires considering the consistency between self-perception and actual behavior. The primary objective of this study is to analyze how Mongolian voters perceive their own political orientation and whether this perception influences voter participation and candidate selection. An empirical analysis was conducted through a survey of Mongolian voters residing in Ulaanbaatar. The study examines key variables, including candidate selection criteria based on political orientation, interest in elections, demographic factors, election experience, candidate factors, regional issue factors. The empirical analysis results show significant differences between progressive and conservative groups across various factors.