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Factors Affecting the Tourism Industry of Central Luzon, Philippines

Factors Affecting the Tourism Industry of Central Luzon, Philippines

Delia LUMIWES(Tongmyong University)

13권 2호, 111~121쪽

초록

Central Luzon, Philippines, boasts a wealth of cultural experiences and natural attractions, yet its tourism industry faces several significant challenges. Issues such as inadequate infrastructure, environmental degradation, and socio-political instability hinder the region's ability to sustain tourism demand. Poor transportation, environmental damage, and safety concerns further exacerbate these challenges. Additionally, political factors can skew resource allocation, favoring more developed areas over marginalized communities. Emerging trends like digitalization and shifting consumer preferences necessitate innovative marketing strategies. To revitalize and sustain the region's tourism industry, it is crucial to address these challenges and understand the impact of socio-economic demographics and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) factors

Abstract

Central Luzon, Philippines, boasts a wealth of cultural experiences and natural attractions, yet its tourism industry faces several significant challenges. Issues such as inadequate infrastructure, environmental degradation, and socio-political instability hinder the region's ability to sustain tourism demand. Poor transportation, environmental damage, and safety concerns further exacerbate these challenges. Additionally, political factors can skew resource allocation, favoring more developed areas over marginalized communities. Emerging trends like digitalization and shifting consumer preferences necessitate innovative marketing strategies. To revitalize and sustain the region's tourism industry, it is crucial to address these challenges and understand the impact of socio-economic demographics and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) factors

발행기관:
국제융합경영학회
DOI:
http://dx.doi.org/10.20482/jemm.2025.13.2.111
분류:
경영학일반

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