창업가의 셀프리더십과 창업에 대한 사회적지지가 자기효능감을 매개로 창업만족에 미치는 영향

[Purpose] Self－leadership and social support help entrepreneurs overcome challenges and take on new opportunities. Self－leadership enables autonomous business management, while social support provides encouragement and resources. This study examines the impact of these factors on self－efficacy and its influence on entrepreneurial satisfaction. [Methodology] To achieve the research objectives, a research model and hypotheses were established. Data were collected from 772 entrepreneurs who had been in business for less than seven years, and structural equation modeling (SEM) was utilized to statistically test the research model and hypotheses. [Findings] Entrepreneurs’ self－leadership and social support for entrepreneurship have a statistically significant impact on self－efficacy, and self－efficacy mediates the relationship between these factors and entrepreneurial satisfaction. [Implications] Self－efficacy plays a crucial role in leading a business to success. This study confirms that self－leadership significantly influences the enhancement of self－efficacy. Based on these findings, the study highlights the need for the development of educational and practical programs that can enhance self－leadership among entrepreneurs.