중국유학생의 자기효능감이 창업의도에 미치는 영향: 기업가적 지향성의 매개효과

[Purpose] The purpose of this study is to examine the relationship between self efficacy, entrepreneurial orientation, and entrepreneurial intentions among Chinese university students who are studying or have studied abroad in Korea. Specifically, it aims to determine whether self－efficacy enhances entrepreneurial intentions and entrepreneurial orientation, and whether entrepreneurial orientation plays a mediating role when self－efficacy affects entrepreneurial intentions. [Methodology] A survey was conducted targeting Chinese students studying abroad in Korea and those who had returned to China after studying in Korea. The survey was administered using the Wenjuanxing program and a questionnaire. The data was analyzed through regression analysis using SPSS 26.0. [Findings] The findings are as follows. First, the sub－factors of self－efficacy confidence, challenge, and self－regulation efficacy－positively influenced the proactiveness, risk－taking, and innovativeness of entrepreneurial orientation. Second, the sub－factors of entrepreneurial orientation－proactiveness, risk－taking, and innovativeness－positively affected entrepreneurial intentions. Third, the sub－factors of self－efficacy－confidence, challenge, and self－regulation efficacy－positively influenced entrepreneurial intentions. Fourth, the sub－factors of entrepreneurial orientation－proactiveness, risk－taking, and innovativeness partially mediated the relationship between the sub－factors of self－efficacy (confidence, challenge, and self－regulation efficacy) and entrepreneurial intentions. [Implications] This study confirms that self－efficacy is a critical factor in strengthening university students’ belief in their ability to pursue entrepreneurship and achieve their goals, with entrepreneurial orientation serving as a positive mediator. Therefore, in introducing entrepreneurship education programs for international students, it is essential to focus on enhancing self－efficacy and fostering entrepreneurship.