미술관 뉴미디어 융합 전시 프로젝트가 미술 인지력과 활동력에 미치는 영향에 관한 연구: 아시아 디지털 아트페어를 중심으로

This study examines the educational effects of new media-integrated exhibition projects within art education practice, focusing on their influence mechanism on elementary students' artistic cognition and creative competencies. Through quasi-experimental research utilizing pretest-posttest assessments, quantitative evaluations were conducted with students from two primary schools in Beijing. The measurement framework encompassed three dimensions: cultural cognition in artistic contexts, aesthetic appreciation capacity, and artistic expression proficiency. Results revealed statistically significant improvements across all dimensions, with the most pronounced enhancement observed in creative artistic practice, indicating that interactive engagement with new media convergence exhibitions (e.g., AR, VR, AI) facilitates divergent thinking. The study confirms the pedagogical value of technology-augmented exhibitions in museum education, demonstrating their capacity to support cognitive schema construction through cross-modal perceptual integration. While acknowledging limitations in geographical sample representativeness and short-term intervention duration, this research provides empirical evidence for interdisciplinary intersections between digital technologies and art education. It proposes optimizations for age-specific exhibition design in institutional settings.