직장 내 괴롭힘 피해자의 내러티브에 대한 공중의 몰입이 온라인 커뮤니케이션 행동 의도에 미치는 영향: 내러티브 몰입 이론과 문제해결 상황이론의 적용

This study investigated how workplace bullying—an emerging reputational crisis for companies— is exposed and disseminated online within a dynamic media environment. It specifically examined the victim's disclosure narrative of workplace bullying as a persuasive tool for problem-solving, utilizing the Situational Theory of Problem Solving (STOPS) and the Narrative Transportation Theory. The goal was to evaluate how these narratives affect the public's intentions for online communication behavior. Results from an online survey of 300 adults in South Korea revealed that, among the STOPS variables, both involvement recognition and constraint recognition significantly influenced all online communication behavioral intentions through situational motivation in problem-solving. In contrast, problem recognition did not significantly affect any online communication behavioral intentions. The referent criterion notably impacted only the intention to transmit information. Additionally, among the audience engagement variables, narrative transportation had a significant effect on all online communication behavioral intentions, mediated by situational motivation in problem-solving. However, identification did not significantly affect situational motivation in problem-solving or any online communication behavioral intentions.