기업의 사회공헌활동이 사회복지현장에 미친 영향 : CJ도너스캠프의 사회공헌활동 사례연구

This study aims to analyze the impact of corporate social responsibility (CSR) activities on the field of social welfare, focusing on the case of CJ Donors Camp (CJDC). This study evaluate the activities of CJDC through the lenses of sustainability, relevance, impact, and authenticity. Employing a mixed-methods approach-including a literature review, online surveys, and qualitative interviews- the study finds that CJDC meets the criteria of sustainability, relevance, and impact by implementing culturally distinctive, long-term programs that address the needs of local community child centers and support marginalized children and youth. Furthermore, these efforts are perceived by practitioners as authentic CSR practices. In conclusion, CJDC is recognized as a successful case of corporate philanthropy that transcends traditional charitable giving. Through its differentiated, culture- and arts-based programs and sustained support, it has contributed to meaningful change in local communities. This case offers valuable insights for developing future models of collaboration between the corporate and the social welfare sectors.