창업가 역량과 기업가정신이 관광기업 창업의지에 미치는 영향 : 창업 자기효능감의 매개효과를 중심으로

Purpose The purpose of this study is to find practical support measures for the start-up of tourism companies by analyzing the factors for the start-up of tourism companies through research on the success factors of tourism companies based on the region. Methods From March 2024 to December 2024, a total of 235 copies of the survey were collected for those who completed tourism-related start-up education in Gwangju, Jeonnam, and Jeonbuk, and 223 copies were used to conduct an empirical analysis, excluding 12 non-response and unfaithful responses. Results Through this study, it was confirmed that among the components of entrepreneurial competency, entrepreneurial competency directly has a positive (+) effect on the willingness to start a tourism company. In addition, it was confirmed that among the components of entrepreneurship, innovation directly has a positive (+) effect on the willingness to start a tourism company, and conclusions similar to those of some previous studies could be drawn. Conclusion It was found that the innovation of entrepreneurship and the entrepreneurial competency of entrepreneurship had a direct effect on the willingness to start a tourism company. Due to the nature of the tourism industry, it is an industry that has a rapid trend change and a high desire for new and changed products, and the willingness to start a business can be improved through the development of innovative tourism products.