국내 홈뷰티 디바이스 제품 디자인에 나타난 디자인 표현의 소비자 선호도 분석

The beauty device market is expanding, and this study aims to analyze the expressive elements found in beauty device product designs and consumer preferences. The objective is to identify preferences for each expressive element in home beauty device designs and to provide foundational data for developing designs that align with consumer needs and trends. Through this goal, the study seeks to offer basic resources for creating differentiated product designs. Domestic home beauty device brands selected for analysis include APR Booster Healer, LG Pra.L DermaSera, Nu Skin ageLOC Galvanic, Dongkook Pharmaceutical’s Centellian24 Madeca Prime, and Zion Meditech Professional. These were selected based on their sales rankings and market share as of February 2024. A survey was conducted to analyze the expressive elements of domestic home beauty device product designs. The survey targeted individuals in their 30s to 50s and was conducted from March 26 to April 1, 2025, with a total of 88 participants. The analysis revealed that each product visually embodies distinct brand identities and user experiences through form, texture, color, and usability. Streamlined structures, emotional color schemes, and luxurious textures convey trust and a sense of stability to consumers, playing a crucial role in the self-treatment experience unique to home care devices. Future studies should expand to include consumer interviews, user-based comparative research, and explorations of sustainability as an expressive element.