공인중개사의 사회적 신뢰 향상을 위한 윤리의식 제고 방안 - 공인중개사 윤리 규정을 중심으로 -

This study conducted a semantic network analysis as part of text mining on the National Association of Realtors (NAR) Code of Ethics to derive measures to enhance ethical awareness and increase social trust in real estate agents as professional qualifications in modern society. The community analysis results revealed five communities: ‘Transaction Process’ (18 nodes), ‘Professional Obligations’ (11 nodes), ‘Dispute Resolution’ (8 nodes), ‘Legal Basis’ (7 nodes), and ‘Customer Management’ (6 nodes). In particular, the ‘Transaction Process’ and ‘Professional Obligations’ communities were the most closely connected and formed an important relationship. In the centrality analysis, ‘obligation’ showed the highest value with Degree Centrality of 0.714 and Closeness Centrality of 0.778, and was derived as the central concept of the real estate agent code of ethics, followed by ‘services’ with Degree Centrality of 0.694 and Closeness Centrality of 0.766, reflecting the importance of professional services. Based on these analysis results, this study proposed the reestablishment of a regulatory system with transparency of information and provision of professional services as its core axes, the establishment of a specific code of conduct centered on practice, and the establishment of an institutional device to ensure the effectiveness of the code of ethics. This is expected to become the foundation for real estate agents to establish themselves as a professional occupation that harmoniously complies with legal regulations and voluntary ethical codes and responds to rapidly changing social demands.